Portfolio
Eldoa Method
Stephanie McCuster offers ELDOA Exercises and Myofascial Stretches through her online membership programs that are powered by Squarespace. Stephanie had an existing website that focused on her one-to-one services but also wanted to add an online solution for those who wanted to maintain results or could not meet in person due to do location limitations. We redesigned her website to give it a more modern, fresh look and used the collections functionality to build out a membership section she is able to add, edit and grow each membership as they evolve.
Scitex
Scitex is a recruitment agency based in Auckland who specialise in scientific and technical recruitment. They came to me with rebranding exercise that involved both a new business name and a new website.
I carried out a full rebrand project that included a new logo, business cards, letterheads, presentations, brochures and social media graphics. The project also included the creation of a brand new website with many advanced features. The site integrates with their job management platform which pulls in and features all their current vacancies. There are a number of lead generation forms on the site and they link through to their sales management tool - Hubspot. We used a number of custom post types to highlight team bios and service areas.
Overall it was a comprehensive project that received very positive feedback from their clients and has been instrumental in the growth of their business.
Eric Leija
I partnered with Texas media agency Fitform to design a website refresh for Eric Leija, a Senior Kettlebell Specialist and Onnit Academy Senior Kettlebell Coach. The exiting website was feeling dated and lacking finesse. With the new site design we were able to tie in the existing branding while also incorporating more energetic, custom graphics for an elevated, bold and modern look and feel. The new website really makes a statement and ensures Eric cements his position as a leader in the fitness industry for years to come.
The Loft Studio
The Loft Studio offers modern, light-filled studio spaces in two locations across Whangarei. Yoga instructor and professional fire fighter, Tim Seutter, designed the studios to be an oasis away from the business of life. The studios offer a like-minded community of people who can support each others health and wellness journeys. With yoga, massage, beauty and exercise therapies available, it’s a place to come and reenergise the mind, body and spirt.
I built The Loft Studio website and continue to help manage updates for Tim as they arise. The site is designed as a sister site to the online training offered at yogafire.tv where Tim share’s his expertise through a growing library of online yoga classes. I also designed and built the yogafire.tv website in collaboration with Tim and a Wordpress developer.
Catapult Partners
The team at Catapult Partners needed a new website that would help establish their business as a Northland leader for accounting and business advice. During the planning stages we decided to really focus on the customer and break down the services based on different business stages. Visitors can then self identify based on where they are at in their business and discover what services are on offer to help them reach their business goals. The site also features case studies that highlight featured clients and their journeys. I helped to arrange and conduct the interviews for these case studies and wrote the copy for each page. From these were were able to pull some excellent testimonials which are used throughout the site to help build trust and credibility.
Our core call-to-action is a discovery session and visitors are able to fill out a form to request and arrange a session.
Bach Brewing
Craig and the team at Bach Brewing had a website that had been live for 10 years and was in desperate need of an upgrade. Their current site was difficult to edit or change and also linked off to a Shopify store. This resulted managing content in two different places and a lack of brand cohesion between the two sites.
We decided to sunset the older Wordpress website and move everything to the Shopify store. I installed a new theme that I used to design and build out a variety of new pages. This gave us the opportunity to really build up the story and the team behind the brand, along with showcasing the amazing artwork featured on their beer cans and t-shirts. The new website makes it easy to manage content all in one place and helps to keep the brand competitive in the fast growing craft beer industry.
